Product photography in San Diego: what wellness, lifestyle, and apparel brands actually need
Most San Diego brands are sitting on something most brands have to fake, and shooting it like it's any other city. Here's what your photography should actually look like when you use what you already have.
Activewear photography in Los Angeles: How brands shoot once and create months of content
Most activewear brands shoot three times when they could shoot once. Here's what a single well-planned day in Los Angeles actually produces, and why it covers you for months.
How to brief a commercial photographer and why most brands get it wrong
Planning a brand shoot but not sure how to brief a photographer? Here’s what to include, what to avoid, and how a clear brief helps you get better images from day one.
E-Commerce photos or campaign images? How to know what your brand actually needs
Most brands assume they know whether they need product photos or a full campaign shoot. Most of them are at least a little bit wrong, and it ends up costing them more than they realize. Here's how to actually figure it out before you spend a dollar.