For Online Stores · Amazon · Paid Media
Ecommerce Photography Los Angeles
Commercial ecommerce imagery created for online stores, marketplaces, and paid advertising
Tell Us About Your ProjectProduct pages that feel ready to buy.
We create ecommerce product photography for Shopify, Amazon, Google Shopping, social ads and retail. From clean background images and product details to styled product imagery, every shoot is planned around the content your product pages and campaigns actually need.
Before moving into photography full time, Chris spent nearly a decade leading ecommerce for fashion and consumer brands. That experience shapes how we plan every shoot, from consistent lighting and framing to images prepared for product pages, online marketplaces, ads and future launches.
Ecommerce Photography FAQ
Most Common Questions
These are the questions brands ask most before their first ecommerce shoot with us. If yours isn't here, just ask and we'll answer it directly.
01
Getting Started & What to Shoot
How does ecommerce photography work for a Shopify store or online shop?
It starts with a simple plan. You ship your products to our Los Angeles studio, and we handle the shoot from there. Most of our ecommerce clients aren't local, so the process is built to work smoothly by mail. Before shoot day, we talk through what you're selling, where the images will be used, and which angles or details matter most. From there, we build a clear shot list so you know what's being photographed and nothing important gets missed. Your finished images come back organized and sized for your online store, Amazon listings, and any paid ads you're running. If you're not sure what you need yet, send us your product list and where you sell, and we can help map it out.
How many ecommerce photos should I have for each product?
There isn't one right number for every product. For Amazon, we usually plan around all seven image slots: a main image on pure white, alternate angles, a detail shot, packaging, and often an infographic. The goal is to answer the questions a shopper would normally have before buying. For Shopify and other online stores, most brands land between four and eight images per product, usually a clean hero, a few useful angles, a close-up, and an on-model or scale image when it helps explain fit or size. Paid social and Google Shopping often need additional crops and formats. We build the shot list around what will actually help someone understand the product and make a purchase, rather than adding images just to hit a number.
When do on-model ecommerce photos make sense?
On-model images make the most sense when shoppers need to understand fit, drape, proportion, or scale. That's especially useful for apparel, swim, activewear, and footwear. Skincare, supplements, home goods, and most packaged products usually work well with clean ecommerce images on their own, where accurate color, clear details, and consistency matter most. Either way, we keep the setup clean and repeatable with white or neutral seamless backgrounds, even lighting, and framing that stays consistent across the catalog. If you're looking for styled scenes with props, locations, or more of a campaign feel, that's handled separately on our product and lifestyle photography page.
02
Formatting, Retouching & Delivery
Can you deliver ecommerce images ready for Amazon, Shopify, and paid ads?
Yes. We plan for the final use of the images before the shoot, so your files come back organized and ready for the channels you actually use. For Amazon, that means a main image on pure white with the product filling at least 85 percent of the frame, plus secondary images prepared in the required format. For Shopify, we deliver desktop and mobile-ready sizes so the images stay sharp without creating unnecessary work for your web team. If you're also running paid ads on Meta, Google, TikTok, or other platforms, tell us where the images are going and we can prepare the right crops and sizes for those placements as well.
Is retouching and background removal included?
Yes. Standard retouching is included with every ecommerce shoot, including color correction across the set, label and surface cleanup, and removal of dust or small blemishes. For white-background ecommerce work, background removal and clipping paths are included as well, so the files can go straight into your Amazon listing or Shopify product page without another editing step on your end. That's especially useful for larger catalogs. If a project needs more involved work, such as ghost mannequin for apparel or composite backgrounds, we price that clearly in the brief before the shoot is booked.
What is the typical turnaround time for ecommerce photography?
Standard delivery is 3 to 5 business days from the shoot date, including retouching and formatted final files. You're not left with raw images that still need to be processed before they can go live. If you have a launch or promotion tied to a specific date, rush delivery may be available when the schedule allows and we know the deadline in advance. We'll confirm the delivery date before the shoot starts, so your team has a real date to plan around. If you're working toward a hard launch date, include it when you reach out and we'll build the schedule around it where possible.
03
Volume, Catalogs & Ongoing Work
How many ecommerce products can you photograph in one day?
It depends on the products and how many images each one needs. Straightforward white-background ecommerce images move quickly, so a skincare or supplement line can cover a good number of SKUs in a day. Apparel with multiple looks, fine jewelry that needs more controlled lighting, or products that need a full Amazon image set naturally take longer. On-model days work a little differently because wardrobe changes and fittings are part of the schedule too. Before we quote the shoot, we review your actual product list and shot requirements, then give you a realistic estimate based on the work involved. That way, you're planning around a realistic number instead of a generic day-rate estimate.
Can you keep a large ecommerce catalog consistent over time?
Yes. A large part of our ecommerce work is built around catalogs that keep growing. Some brands send new SKUs every month, while others bring an entire range in for one larger shoot. The important part is consistency: the same lighting approach, color treatment, framing, and overall look from one session to the next, so a product added months later still feels like it belongs in the same store. For brands with regular launches, we can also plan recurring shoot dates so new inventory doesn't pile up waiting for imagery. If you have an upcoming drop or seasonal catalog refresh, getting the product list to us early makes the process much smoother.
04
Seasonal & Holiday Campaigns
What ecommerce images should we plan for Black Friday and Cyber Monday?
For Black Friday and Cyber Monday, most brands need more than their everyday catalog images. We typically plan ecommerce assets for homepages, product bundles, website banners, email, paid social, organic social, and vertical placements such as Stories and Reels.
You usually do not need to reshoot the entire catalog. It often makes more sense to focus on best sellers, new releases, bundles, and the products featured in the main promotion. We can also frame selected images with room for pricing, headlines, or sale messaging when your design team needs it.
August through October is a strong production window for Black Friday and Cyber Monday ecommerce content. Send us your launch date, priority products, and the channels you're planning for, then ship everything directly to our Los Angeles studio. We help shape the shot list, photograph the ecommerce assets, send proofs for selection, retouch your chosen images, and deliver the final files ready for launch.
View Black Friday & Cyber Monday packages, pricing and production dates.
When should we plan Christmas and holiday ecommerce photography?
Holiday ecommerce photography is usually worth planning earlier than most brands expect. We regularly photograph a wide range of products for Christmas and the broader holiday sales season, including gift sets, seasonal bundles, packaging, beauty and skincare, wellness, jewelry, apparel, and footwear.
You do not need to replace a catalog that is already working. In many cases, it makes more sense to keep your core ecommerce imagery and add seasonal content around the products you plan to feature most, such as gifting images, bundles, homepage visuals, email creative, and paid social.
Many brands begin planning in the summer, with August through October being a strong production window. Send us your launch date and priority products, then ship everything to our Los Angeles studio. We'll help shape the shot list, photograph the seasonal ecommerce assets, send proofs for selection, retouch your chosen images, and deliver the final files ready for your store, email, and holiday advertising.
View Christmas & holiday photography packages, pricing and available dates.
Get a Project Estimate
Tell us a little about what you're planning. If you're still figuring out the details, that's completely fine. Share what you know so far, and we'll help you work out what makes sense for the shoot.
We'll get back to you within one business day.
Ecommerce Photography
· Shopify & Amazon Photography
· Studio, Lifestyle & On-Model
· Paid Ads & Launch Content
· Nationwide Product Shipping
Chris Frara Studios creates ecommerce product photography for Shopify, Amazon, DTC brands, paid media and product launches in Los Angeles and San Diego. Chris spent nearly a decade running ecommerce before moving into photography full time, so shoots are planned around how the images will be used. We focus on consistent lighting, framing and retouching so new products can match existing collections, with repeatable setups for future SKUs and final files organized for ecommerce, creative and media teams. We work with brands across Southern California, including Beverly Hills, Santa Monica and Culver City in Los Angeles, and La Jolla, Encinitas, Del Mar and Carlsbad in San Diego. Products can also be shipped directly to our studio from anywhere in the U.S. Chris Frara Studios creates ecommerce product photography for Shopify, Amazon, DTC brands and paid media in Los Angeles and San Diego. Chris spent nearly a decade running ecommerce before moving into photography full time, so every shoot is planned around real product page, launch and advertising needs. Consistent lighting and repeatable setups help future products match the existing collection. We work with brands across Southern California, including Beverly Hills, Santa Monica, La Jolla and Encinitas, and products can be shipped to our studio from anywhere in the U.S.