For Online Stores · Amazon · Paid Media
Ecommerce Photography Los Angeles
Commercial ecommerce imagery for online stores, marketplaces, and paid advertising.
Tell Us About Your ProjectEcommerce and product photography clients of Chris Frara Studios: Nike (athletic apparel and footwear), Cartier (watches), Panerai (watches), Neuw Denim (denim and apparel), Buck Palmer (men's jewelry), RAEN (sunglasses and eyewear), Casamigos (premium tequila), 2Rise Wellness (wellness supplements) and HydroMate (wellness supplements and electrolyte hydration).
Make every product worth a closer look.
We create premium ecommerce product photography and commercial video that show your products at their best and give customers more reasons to buy. From clean studio shots and detailed close-ups to styled product photography and campaign content, every shoot is planned around your brand, your customers, and where the content will run.
Chris is a commercial photographer who spent nearly 10 years as an international ecommerce director in the fashion industry, overseeing online sales and product imagery across multiple markets. He brings that experience to every shoot, so your images reflect what makes products desirable, how customers shop, and what turns interest into sales.
Ecommerce Product Photography Services
The Right Photography for Your Online Store
The right images help customers understand color, material, scale and detail, and keep your whole store looking consistent. We help you choose the right mix for your product pages, marketplaces and growing catalog.
White Background Product Photography
Clean, accurate images that make products easy to compare.
We control lighting, reflections, edge definition and color accuracy to capture products with precision. From jewelry to beauty packaging, every detail stays clear and consistent.
- Precise lighting and reflection control
- Accurate colors, materials and labels
- Shopify and Amazon-ready images
Neutral & Black Background Photography
When products need more contrast to reveal their details.
Controlled studio lighting and reflection management bring out shape, texture and finish. Ideal for glass, metal, eyewear and darker packaging that needs clear separation.
- Controlled highlights and reflections
- Defined edges, textures and materials
- Consistent neutral and black backgrounds
Ecommerce Catalog Photography
A consistent look as your product range grows.
Repeatable lighting, camera positions and retouching standards keep new SKUs, colorways and collections aligned with your existing catalog. Add products without losing your store's visual consistency.
- Repeatable lighting and framing
- Consistent color correction and retouching
- Scalable for new SKUs and collections
Ecommerce Product Page Image Sets
Every angle and detail customers need to buy confidently.
We create complete product detail page (PDP) image sets, from main views to alternate angles, close-ups and packaging details. Consistent framing and color make every listing easy to shop.
- Main views, alternate angles and close-ups
- Consistent framing, scale and color
- Shopify, DTC and marketplace-ready
FAQ
Most Common Ecommerce Photography Questions
These are the questions brands ask most before an ecommerce shoot with us. Not sure where to start? Send us your product list and store link and we'll help you map it out.
01
Getting Started & Planning
-
What's the difference between product photography and ecommerce photography?
Product photography is usually the better fit when the image needs more creative direction. That can include styled lighting, custom surfaces, props, locations or sets for launches, advertising, hero images and brand marketing.
Ecommerce photography is built around the online shopping experience. The goal is to give customers the views and details they need to understand the product and feel confident buying it. That can include white background photography, alternate angles, close details and complete PDP image sets for Shopify, Amazon and other marketplaces. If you need consistent photography for an online store or a growing catalog, ecommerce photography is usually the right place to start. For more creative, campaign-focused work, see our Product Photography page.
-
How does ecommerce photography work for a Shopify store or online shop?
You can ship your products directly to our Los Angeles studio and approve everything remotely, so you don't need to be local for the shoot. Before we photograph anything, we review your products, your store and where the images will be used. We also look at which views and details will be most helpful to someone shopping online.
From there, we put together the shot list, photograph the products, handle retouching and deliver organized files ready for your ecommerce channels. If you're not sure what you need yet, send us your product list and store link, and we'll help you figure out the right mix of images before the shoot.
-
How many ecommerce photos should I have for each product?
There's no single number that works for every product. Most Shopify and DTC product pages need enough images to show the overall product, a few useful alternate views and the details a shopper can't see from the main image. Depending on the product, that might also include packaging, scale, texture or color options. For many products, four to eight useful images is a good starting point.
Amazon and other marketplaces are planned a little differently because each image should add something new. Rather than filling every slot for the sake of it, we build the set around the questions someone is likely to have before buying.
-
Should ecommerce product photos be on white, neutral or dark backgrounds?
It depends on the product, where the images will appear and what customers need to see clearly. White backgrounds work well when consistency, accurate color and easy comparison matter most. Neutral backgrounds can help light products stand out without distracting from them, while darker backgrounds can make glass, metal, jewelry, watches and reflective packaging easier to read by giving the edges and materials more separation.
You also don't have to use one background for the entire shoot. Many ecommerce projects use white for primary product listings and neutral or dark backgrounds for secondary PDP images. We can help you choose the combination that makes the most sense for your store, marketplace listings and product catalog.
02
Retouching, Files & Delivery
-
Can you deliver ecommerce images ready for Amazon, Shopify and paid ads?
Yes. We plan the final file needs before the shoot, so your team isn't left resizing or rebuilding everything afterward. For Amazon and other marketplaces, we can prepare clean main images and supporting product views. For Shopify and other online stores, we deliver web-ready files that stay sharp and load quickly.
If the same photography also needs to work for Meta, Google, TikTok, email or other placements, let us know before the shoot. We can plan the framing with those uses in mind and prepare additional crops or sizes from the same set where it makes sense.
-
Is retouching and background removal included?
Yes. Standard ecommerce retouching is included and covers color correction, dust cleanup, label cleanup and small surface imperfections. The goal is to make the product look clean and accurate while still representing what the customer will actually receive.
For white background ecommerce photography, we can also provide background removal and clipping paths so the files are ready for your store, marketplace listings or design team. More involved work such as compositing or extensive cleanup is quoted separately before the shoot.
-
Can you create different backgrounds from the same ecommerce product photo?
Yes, if we plan for it during the shoot. We can photograph the product so the edges, shadows and reflections hold up cleanly, then create additional versions on white, transparent, brand color or custom backgrounds.
That gives you more flexibility from one set of images. The same product can work across your store, retailer pages, email and ads without needing a separate shoot for every placement. If your design team wants more flexibility, we can also provide transparent PNGs or clipping paths.
-
What is the typical turnaround time for ecommerce photography?
Standard ecommerce delivery is usually 3 to 5 business days from the shoot date, including retouching and final file preparation. You receive finished images that are ready to use, rather than raw files that still need another round of work before they can go live.
If you're working toward a product launch, promotion or retailer deadline, send us the date when you reach out. Rush delivery may be available depending on the size of the shoot and our schedule, and we'll confirm the expected delivery date before production begins.
03
Catalogs, Volume & Seasonal
-
How many ecommerce products can you photograph in one day?
It depends on the product, the number of SKUs and how many finished images you need for each one. Straightforward white background ecommerce photography can move quickly, while reflective products, jewelry and complete PDP image sets usually take more time because the lighting and individual views need more attention.
Before we quote the shoot, we review your SKU count and shot list so we can give you a realistic production estimate. That gives you a clear idea of how much of the catalog we can cover and what the expected image count will be before shoot day.
-
Can you keep a large ecommerce catalog consistent over time?
Yes. For a growing ecommerce catalog, consistency matters more every time a new SKU is added. We keep the lighting, framing, camera position, color treatment and retouching consistent so products photographed months apart still feel like they belong in the same store.
This is especially useful for brands adding new products, colorways or seasonal collections throughout the year. Once the setup is established, future shoots can follow the same standards instead of starting from scratch each time.
-
Do you also shoot Black Friday, holiday and seasonal campaign content?
Yes. For ecommerce, you usually don't need to reshoot an entire catalog for Black Friday or the holiday season. It often makes more sense to focus on the products, bundles, gift sets and new releases that will be featured in the promotion. Planning early helps, and August through October is a good window for holiday launches.
If you also need homepage banners, email creative, paid social, Christmas imagery or a larger seasonal campaign, our Holiday Campaign Photography page covers packages, pricing and production dates.