Commercial Product and Lifestyle Photographer
How I help brands grow:
Product imagery that increases perceived value and drives conversion
Campaigns and launch videos built to generate real sales
Creative direction aligned with brand identity and long-term vision
Visual systems designed for ecommerce and paid media
I work with fashion and consumer brands to deliver commercial product photography and lifestyle photography designed for ecommerce, advertising and digital campaigns. I create clean, high impact visuals that elevate brand perception and support measurable sales growth.
I’ve collaborated with global names including Dior, Nike and Harper’s Bazaar, while also working closely with emerging brands refining their identity and building momentum.
Every project starts with understanding the brand’s audience, positioning and goals. Strong creative only works when it’s aligned with how the business actually operates.
About Chris
I’m originally from South Africa and have lived in Los Angeles for over 21 years. That international perspective shapes how I see brands and how they communicate across different markets.
Before focusing fully on photography, I spent nearly a decade leading international ecommerce operations. That experience still informs how I approach creative work today. I understand how visual decisions impact positioning, marketing and sales - not just aesthetics.
Frequently Asked Questions
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I focus on commercial and ecommerce photography for fashion, beauty and product-led brands. That includes product imagery, campaign shoots and launch content designed for digital platforms.
I also provide creative direction and work closely with stylists, talent and production teams when needed. Whether it’s a focused product session or a larger campaign, the goal is always the same: create work that represents your brand at a high level and feels considered from start to finish.
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Before focusing fully on photography, I spent eight years working in fashion and ecommerce. I understand how brands operate behind the scenes, from product positioning and launches to margins and conversion. That experience shapes how I approach every project.
I care about the whole picture, not just the images. The work has to look strong, but it also has to make sense for your brand and where you are headed. Clients often describe me as easy to work with, organized and clear in communication. Shoots run smoothly, timelines are respected and the process feels collaborative from start to finish.
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Pricing depends on the scope, usage and level of production involved. A focused product shoot is naturally very different from a full campaign with casting and location. I keep proposals clear and transparent, so you know exactly what’s included. If you have a budget range in mind, feel free to share it. I’m happy to shape the right approach around your goals.
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Every project starts with a conversation. We talk through your brand, your goals and where the images will live so the direction feels aligned from the beginning. That clarity upfront makes everything else smoother.
From there, I build the production around what the project actually needs, whether that’s a focused product shoot or a larger campaign with casting and location. I keep communication simple and transparent throughout, so you always know where things stand and the process feels easy, not overwhelming.