MASUMI Apparel and Footwear Collection

MASUMI’s artist collection carries hand-painted calligraphy across every piece, from the apparel to the footwear, so the photography needed to carry the same energy. We photographed the collection on a hand-painted ink set that surrounds the model in the same brushwork as the clothing and shoes, which lets the prints and the environment read as one world.

From wide environmental frames to close portraits, back views and seated poses, the session gives the brand a complete set of campaign imagery for its website, lookbooks and social channels.

Model standing with a hand on her hip in MASUMI hand-painted calligraphy apparel and footwear, fashion portrait

Model seated on a stool in MASUMI hand-painted calligraphy apparel and footwear, fashion portrait

Model seated on a stool looking down in MASUMI hand-painted calligraphy apparel and footwear

Seated fashion lookbook image of the MASUMI artist collection

Wide campaign photograph of the MASUMI hand-painted ink set and calligraphy apparel

The CollectionMASUMIApparel and Footwear Collection

Model seen from behind seated on a stool in a calligraphy-covered studio wearing the MASUMI apparel and footwear collection

Fashion & Apparel

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