–Healthcare Campaign–
A Little More Life After Retirement
Retirement doesn't have to mean slowing down. That was the idea behind this healthcare advertising campaign, created with an advertising agency to show a more adventurous, playful side of getting older. We drew inspiration from iconic moments in film and music, bringing familiar scenes to life with a Southern California twist.
Four friends cross a palm-lined street in a nod to The Beatles' Abbey Road. A silver-haired woman enjoys her morning coffee in pearls, black gloves and sunglasses, channeling Breakfast at Tiffany's. At a local music venue, a John Travolta-inspired karaoke performance turns into an evening of singing, dancing and laughter. Each scene tells a different part of the same story: there's still plenty to look forward to.
An elevated portrait in the spirit of Breakfast at Tiffany's
Long gloves, pearls, sunglasses and a coffee at a cafe table. Confident, independent and intentionally stylish, this portrait gives the campaign a polished, stylish counterpoint to its more active, social moments.
Lifestyle campaign photography, shot on location in Southern California
Real moments, planned down to the last detail.
Planned and produced from start to finish
The campaign was photographed over two days at multiple locations across San Diego County, with a production crew of around 20 people. Chris Frara Studios worked closely with the agency on creative planning and handled the full photography production.
- Creative planning with the agency
- Location scouting
- Casting
- Permits and production insurance
- Police-managed street closure
- Wardrobe
- Hairstylists and makeup artists
- Crew of around 20
One production, every placement
The finished series was created for a national advertising rollout across print, websites and paid digital media.
Print Advertising
Magazines, billboards and printed materials.
Paid Online Advertising
Social, banner and other paid digital ads.
Websites
Hero images and page content across the site.
National Campaign
One consistent look across every channel and market.
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