–Dior–
A darker, more atmospheric take on fashion
For Dior's new collection, we created a luxury fashion advertising campaign that combines cinematic photography, a short campaign film and a longer-form video. The vision was something unexpected and mysterious, told through dramatic lighting, expressive movement and unconventional styling.
The photography moves between two visual worlds. Warm amber portraits pair sculptural draping and soft pampas grass with an earthy backdrop, while cooler blue compositions bring in sheer black tulle, metallic silver fabric and deep shadow.
Dior Editorial
Shot in Studio · Los Angeles, California
From full-length fashion frames to intimate beauty portraits, controlled highlights reveal the texture of each material and shape the model's features. The two films carry the same direction into motion, so photography and video read as one campaign.
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