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REC   CFS / AGENCY PRODUCTION LOS ANGELES / CA

Agency Partners

Commercial Photography & Video
Production for Agencies
Los Angeles · San Diego · Southern California

Send the brief, deck or rough scope. We build the crew, schedule and production around it, from pre-production through final delivery.

Photography + video · LA / San Diego / travel

Initial response within one business day.

Not fully scoped yet? Send what you have.

Production Status / CFS-0826
  • Capture · Photo / Video
  • Production · Pre-Pro → Post
  • Insurance · Ready
  • NDA · Ready
  • Coverage · LA / SD / Travel
  • Response < 1 Business Day

Trusted by advertising, creative and marketing agencies across Los Angeles and San Diego, including TRAFFIK (Los Angeles) and Urban Unity (San Diego). Recent commercial photography and video clients include Dior, the Grammy Awards, Casamigos Tequila and Hewlett Packard Enterprise.

Selected Clients & Agency Partners

Model in a cream jacket and shorts seated on a bench with a corduroy handbag and tennis racket, shot for a lifestyle apparel campaign in Los Angeles
Lifestyle Campaign · Los Angeles
For Agency Teams

Production support that fits how agencies already work.

You keep the creative direction and client relationship. We handle the production around it.

Advertising Agencies

Bring us the approved creative or an early deck. We build the crew, schedule and shoot plan around the idea.

Marketing & PR Agencies

Photo and video for launches, events and press moments, delivered on deadline.

Brand & Creative Agencies

Campaign stills, video and social cutdowns planned together, so the assets stay consistent across channels.

Testimonial

We worked with Chris several times on photo shoots for fashion and apparel clients, and he never disappoints. Unlike some photographers, Chris always goes the extra mile to make the clients happy and deliver great work. Highly recommended.”

Agency Partner Jason Klug
Owner · Nectarine Agency
How We Work

One team accountable from scope through final delivery.

Bring your existing team or hand us the production end to end. We scale the crew around the brief, with stills, motion and post working from the same production plan.

Production can also include:

  • Pre‑Production
  • Casting
  • Styling
  • Hair & Makeup
  • Catering
  • Locations
  • Crew
  • Stills
  • Motion
  • Post

Producer

Owns scope, budget and schedule from bid to final delivery.

Photographer / Director

Owns the visual execution, on set and in review.

Motion Lead

Plans the video alongside the photos from day one, not squeezed in after the fact.

Post Lead

Owns the edit, retouching and color, and delivers every file to spec.

Send a Brief →

A rough scope is enough to start.

Luxury handbag, cap and footwear for a Los Angeles premium footwear brand, shot for product photography
Product Photography · Los Angeles
What You Receive

Everything the campaign needs, delivered to spec.

One production planned for every required placement: campaign stills, paid social crops, PR selects, video masters and cutdowns. Delivery specs, file naming and review rounds are agreed before post begins.

Hero & Campaign Selects
Retouched stills delivered at full resolution and ready for launch.
Web / Paid Social Crops
Horizontal, vertical and square versions sized for every channel.
PR / Press Package
Selects prepared with captions, filenames and credit details.
Video Masters & Cutdowns
Master files plus short edits ready for paid, web and social.
Organized Delivery
Clearly named folders, delivery notes and usage terms agreed upfront.
Rush Selects
Priority selects turned around first when press or launch timing is tight.
  • COI & NDA Ready
  • Usage Rights Quoted Up Front
  • Final Delivery On Agreed Schedule
  • Single Point of Contact
Featured Agency Production

Two-Day Multi-Location Campaign

Southern California · Produced for an Advertising Agency Client

The brief called for something bolder than typical senior lifestyle photography: recast a handful of instantly recognizable cultural moments with an older generation leading them, so the images read as style, identity and a full social life, not the usual "aging" stock photography.

The agency kept the creative direction. We ran the production: location scouting, permits and insurance, styling and wardrobe, hair and makeup, catering and the full crew, delivered on schedule and exactly as they had pictured it.

Shoot days
Two
Crew
Nearly 20
Locations
Multiple · San Diego County
Permits & Insurance
Secured and managed
On-set team
Styling · Wardrobe · Hair & Makeup
Also handled
Location scouting
Four older adults walking in a line across a palm-lined crosswalk on Escondido Boulevard, photographed for an agency lifestyle campaign in San Diego County during a permitted street closure

Multi-Location Production

Four talent moving together across a palm-lined intersection, echoing a classic album-cover street crossing: the same easy friendship and momentum, just decades later. San Diego County permits were secured and police support arranged to close the crosswalk for the shot.

Older man in a black polo and white jeans singing karaoke with one arm raised while four friends cheer from a leather sofa in a lounge, photographed for an agency lifestyle campaign in San Diego County

Energy & Range

A different location, a different register entirely: the same cast letting loose with the charisma and energy of a classic disco-floor moment. Two very different tones from one production, so the client's image library covers both.

Silver-haired woman in a black dress, long gloves, pearls and sunglasses sipping coffee beside a croissant at an outdoor cafe table, styled for an agency lifestyle campaign in Southern California

Character & Styling

Styled after the effortless glamour of a classic film icon: gloves, pearls, sunglasses, a coffee held like a prop in her own scene. Wardrobe, hair and makeup were chosen to read as independence and style, not "aging gracefully."

Chris Frara Studios production crew on set for a video and photo shoot in Los Angeles
Chris Frara Studios crew · On set
Who You're Working With

One point of contact, with a production team that scales to the brief.

Chris leads each production from first call through final review, bringing in trusted producers, motion, lighting, styling and post specialists as the scope requires.

Right-Sized Crew

Crew size matches the job, so you're never paying for layers you've already got covered in-house.

White-Label Friendly

Production stays visible in your workflow or runs fully under your name, whichever the account calls for.

Built for Repeat Work

Once we know your approval process, file specs and client preferences, repeat productions move with less setup.

One Production

One shoot, formatted for every channel your campaign runs on.

Every image below came from the same Dior shoot: one hero still, reformatted for social, web and paid placement, plus a short motion cutdown.

What one shoot can deliver:

  • Hero Stills
  • Social & Mobile Crops
  • Web & Paid Placement
  • Motion & Reels
  • Billboard & OOH
Motion · Dior Campaign
Dior fashion campaign photograph cropped wide for paid social and web placement
Web & Paid Placement
Start to Finish

From brief to delivery, four steps.

01

Brief / Bid

Send the deck, target date, deliverables and whatever budget guidance is available. We come back with the questions needed to scope it.

02

Pre-Production

Crew, locations, casting, shot list and approvals are locked against the agreed schedule.

03

Production

Shoot day runs to the approved plan. Client review, weather calls and contingencies are handled by production.

04

Post / Delivery

Selects, revisions, retouching, edit and final exports follow the schedule set at the start.

Ways to Work Together

Bring us in wherever the account needs production support.

Option 01

Production Support

You bring the creative and approvals. We handle crew, logistics, production and delivery.

Option 02

Collaborative Production

Bring us in while the brief is still taking shape, and we'll help firm up scope, schedule and budget before the plan is locked.

Option 03

Full Production

Hand us the brief and we'll lead production from planning through final delivery.

Behind the scenes on a Chris Frara Studios shoot day, crew and camera set up in Los Angeles
Production · Los Angeles
Production / Procurement

Production details your team shouldn't have to chase.

Insurance, usage, approvals and vendor requirements are handled before they become production-day problems.

None of it should slow down your bid or your shoot day.

Confidentiality & Risk

  • COI available on request for studios, venues and permitted locations
  • NDA and white-label friendly, inside your agency's existing client structure
  • Backup crew and schedule contingencies mapped out during pre-production
  • Talent usage and releases confirmed before booking

Scope & Rights

  • Production and usage costs kept separate, with assumptions stated up front
  • Usage rights spelled out clearly: where they run, for how long, and what that costs
  • Nothing is booked until scope is confirmed with your team
  • Crew, schedule, deliverable or usage changes get re-scoped before they happen

Approvals & Delivery

  • Casting, location and shot-list approvals mapped to your agency's workflow
  • Review rounds confirmed with your team before post begins
  • Final photo and video counts confirmed before production
  • Delivery formats and deadlines confirmed against the media plan
  • W-9, COI and vendor onboarding documentation available as required
Need vendor onboarding requirements? Send them with the brief and we'll handle them during pre-production.
Start the Conversation →

Agency Partner FAQ

Questions Agencies Ask Us Most

View the most common questions Hide the questions

Working With Your Agency

How do you handle confidentiality and NDAs before a campaign goes live?

Yes, confidentiality is simply part of how we work with agencies, not something we treat as an exception for bigger clients or bigger budgets. We're glad to sign an NDA as a standard step before any pre-launch project begins, and every brief, product and piece of creative direction stays fully confidential until your client is ready to announce. Our crew and any assistants on set follow that same standard, so your agency can trust the whole production team, not just the person you're talking to.

Do you work directly with our agency, or do you go around us to the client?

Yes, we work directly with your agency, not your client, from the very first call all the way through final delivery. If your client does need to be looped in for something like an event day or a call sheet, we're happy to follow whatever communication style your agency prefers. At the end of the day, our job is to support the relationship you've already built with your client, not to create a separate one of our own.

Can you execute our existing creative, or do you help build the concept too?

Both are absolutely something we do, and it really comes down to where your brief happens to be when you reach out. If you already have a treatment, mood boards and a locked shot list, we'll shoot it exactly as directed and keep creative approval with you and your client the whole way through. If the brief is still coming together, we're happy to jump in early and help shape the concept, locations and shot list before the shoot date. Either way, the final creative call always stays yours.

Production & Logistics

Can you shoot photography and video in the same production?

Yes, and honestly, that's how most of our agency work comes together. Having one crew and one shoot day cover both photography and video means your agency walks away with a complete set of campaign assets, everything from hero photography to short-form video and channel-specific cutdowns, without coordinating two separate productions or paying for two separate crews.

Do you handle permits, locations and other production logistics?

Yes, and that's part of what a full-service production actually includes, not something we hand off to your agency to sort out on your own. Location scouting, permits, casting, styling, hair and makeup and crew are all coordinated as one production from the start, so your team isn't left juggling five different vendors on top of managing the shoot itself.

Are you insured and able to provide a COI?

Yes, we carry insurance, and certificates of insurance are available on request for studios, venues and any permitted locations your production needs. We're happy to get that paperwork over to your team early, so it's one less thing standing between your agency and a booked production date.

What happens if something changes last minute, weather, talent or timing?

We plan for it from the very beginning of pre-production, not after something has already gone wrong. Studio shoots come with backup equipment and crew built in, and any location shoot includes a weather contingency we walk through together before the shoot date. If a talent or timing issue does come up on the day, we work through it with your team in real time, so it never turns into a problem your client ends up seeing. And if the situation genuinely calls for additional work outside the original scope, that's always discussed and agreed upon with your agency before we move forward, never added onto the invoice after the fact.

Can you scale for multi-day or multi-location productions, or travel outside LA and San Diego?

Yes, we travel anywhere a production calls for it, not just within Los Angeles and San Diego. We work regularly throughout the Southern California corridor and beyond, and for longer or farther trips, that travel time and cost is already factored into the estimate from the start, so your agency never runs into a surprise expense once the job is underway. We can scale the crew, schedule and logistics for a multi-day or multi-location campaign just as easily as we would for a single studio day.

Booking & Scope

How fast can you turn around an estimate so we can bid the job?

Quickly, because we know your agency is usually racing its own deadline to get back to a client. Send over the brief or RFP and we'll typically have a scoped estimate back to you within a couple of business days, sometimes sooner depending on how big the production is. We'd rather move fast on the paperwork side of things so your team can focus on the parts of the pitch that actually need your attention.

How does billing and invoicing work when you're hired through an agency?

We invoice your agency directly, never the end client, and production doesn't start until we have a signed estimate or a PO in hand. Most projects run on a simple structure: a 50% deposit to lock in the production date, with the remaining balance due at delivery. Licensing fees, such as talent usage or music licensing, are always considered on a project-by-project basis and included in the estimate upfront, so there's nothing hidden in the final invoice. From there, net terms and exactly how our rate shows up in your client proposal are things we're happy to work out together, so it fits however your agency prefers to bill.

How many rounds of revisions are included?

Revision rounds get built into the estimate right from the start, so nobody's guessing halfway through the project what's included and what isn't. If your client comes back and asks for something beyond what was originally scoped, that additional work is always discussed and agreed upon with your agency first, including what it means for both timeline and cost, before we start on any of it.

Are RAW files and project files included in delivery?

It depends on what your specific project needs, and yes, RAW files can absolutely be part of the delivery when the project is scoped that way. Some agencies want RAW or layered files handed over so their own post-production team can take it from there, while others just need the final retouched masters and ready-to-use channel versions. Either way, we'll settle on exactly what's included as part of the estimate, well before the shoot, so there's nothing left to sort out once delivery day rolls around.

Do you use AI tools in client work?

We're selective about this, since it can genuinely matter for brand and intellectual property decisions down the line. AI tools are never applied to anything client-facing without your agency's sign-off first, and if AI does come up anywhere in our workflow, we check with you before moving forward. If your agency already has its own AI policy in place, we're happy to simply work inside of it.

Have a brief, deck or shoot date?

Send the brief, deck or whatever you have so far. We'll review it and come back with what we need to build the scope.

Send a Brief →

Los Angeles · San Diego · Southern California · Nationwide

Initial response within one business day.